2 Comments
User's avatar
John Bloomfield's avatar

“Humans are a poorly evolved mammalian species whose adrenalin gland is too big and pre frontal cortex too small”

I often wonder whether self help books should promote what makes the individual a forthright contributor to a healthy society than the vacuous neo liberal idea that only the “community” matters as humanity slowly gets reduced to one category within it ?

I think Mark Blyth nailed the reasons behind Brexit and Trump (likely coining the term “Trumpism”before the Orange one entered the WH

https://youtu.be/rGvZil0qWPg?si=P2OuSO9ZJn4hDzrT

So pollsters, which it must be conceded, are used to try and drive a narrative than gauge actual opinions, did get it hopelessly wrong in 2016 on Brexit and on Trump because from the outset they daren’t risk highlighting the sheer scale of dissatisfaction with the mainstream. Even today pollsters continue driving increasingly incredulous narratives based on minuscule samples to further distance the mainstream from the hopes and desires of the mainstream

Expand full comment
Simon Maughan's avatar

Thank you for these thoughts John.

The further out the outcomes we are asked to express an opinion on, the greater the reliance on emotions to determine our views. Climate change is an example. This means all the short term behavioural short cuts we have developed over millennia kick-in. The bandwagon effect and the cocktail party effect both describe situations when we go along with things that, on reflection, may not reflect our true feelings.

Media, marketing and propaganda is designed to trigger these inherited behavioural traits. We need to be aware of them to avoid being manipulated. This is why counting to ten before responding in stressful situations is such practical advice issued by parents and managers alike.

Expand full comment